Ad insertion for VOD

Key features

Supports HLS and MPEG-DASH

Without breaking backward compatibility for older formats like Smooth

Industry standard ad break signaling

Uses SCTE 35 markers to signal advertisement opportunities

No transcoding is needed

Efficiently prepares on-demand assets for ad insertion

Main benefits

Proven compatibility

Tried and tested with many third-party ad insertions services

Increase ad revenue

Target ads per region, user, demographic

Keep ads relevant

Refresh stale ads in your Catch-up TV or nPVR services

Frame accurate transitions

Broadcast quality delivery with seamless transitions between main content and ads

Buffer free experience

Transitions between programs and ad breaks without buffering or artifacts

Static and dynamic delivery

Compatible with both Unified Packager and Unified Origin

How it works

Alongside the main content, ad insertion opportunities are defined in a playlist. This playlist is processed by Unified Remix, after which Origin (just-in-time) or Packager (static) generates a stream with splice points at each of these opportunities. A third-party ad insertion service then manipulates the manifest to insert ads into the stream at these splice points.

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A deeper dive into Ad insertion for VOD?

Find the answers to your technical questions in our extended documentation.

Read the docs