Ad replacement for live

Live stream with ads

Prepare your live streams for Dynamic Ad Replacement/Insertion (DAR/DAI) by signaling SCTE 35 ad opportunity markers, and conditioning the content for ad replacement. Unlock new revenue streams. Expand your audience via cheaper (or free) ad-supported services, aka Server Side Ad Insertion (SSAI).

Key features

Industry-standard ad break signaling

Uses SCTE 35 markers to signal advertisement opportunities

Supports HLS and MPEG-DASH

Without breaking backward compatibility for older formats like Smooth

Frame-accurate

Cuts and splices at the exact ad break boundaries

Main benefits

Proven compatibility

Works with the majority of third-party ad replacement services

No client-side integration

Works natively on many players, increasing the size of your potential audience

Increase revenue

Target ads per region, user, and demographic

Seamless playback

Transitions between programs and ad breaks, without buffering or artifacts

Advanced ad break signaling

Use SCTE 35’s ‘splice_insert’ for simple ad break signaling, or leverage ‘time_signal’ for your advanced use cases

How it works

As in a regular live workflow an encoder posts a live stream to Origin, which ingests it, creating a live archive on disk to stream from. To enable ad replacement the live encoder sends SCTE 35 markers as part of the stream, with additional keyframes wherever the start or end of an ad break is signaled.

From the live archive, Unified Origin generates a stream with splice points at the start and end of each ad break. A third-party ad replacement service then manipulates the manifest to replace the existing ads with more relevant ones.